Communication Program

The Communication program brings a Liberal Arts and Humanities framework to the study and everyday work of Communication. This applied approach teaches students to understand how the investigations of the rhetorical tradition inform our understanding, research, and employment of theories of persuasion across various personal, public, and professional contexts to effectively and ethically understand, communicate, and constructively shape the cultures in which we live and work. Our approach to the analysis of Media Studies also builds upon this rhetorical foundation to explore the histories, technologies, and related industries such as advertising and public relations that inform, entertain, and influence our everyday lives from television and radio to the Internet, social media, and emergent smartphone applications. What, how, and why these technologies transform our discourse, relationships, families, workplaces, and societies becomes a rich and diverse subject area for students and faculty to investigate and employ leading practices in professional contexts.

The Communication major features two areas of concentration: Rhetorical Studies and Media Studies.

Coursework in Rhetorical Studies includes: Image Restoration in the Media, Environmental Rhetoric, Intercultural Communication, and History of Rhetoric in American Advertising.

Coursework in Media Studies includes: TV and Society, Film and Propaganda, Advertising: Strategies and Practice, and Public Relations: Strategy and Practice.

The Pitt-Greensburg Experience

We strive to sustain an open and engaging learning environment where faculty and students collaborate on a variety of projects from scholarly research to online broadcasting and media production.
Our faculty holds advanced degrees and possesses work experience in a variety of professional positions in advertising and public relations with businesses and nonprofit organizations.
We feature an interdisciplinary approach to the study of Communication that encourages students to make connections among their different courses in a variety of disciplines and realize benefits from the Liberal Arts tradition that undergirds innovations across the arts and sciences.
Our faculty and campus are committed to student development and success.  We engage in discussions about career exploration, supervise internships, and mentor students while they earn their degree and after graduation through continued assistance with the job search process or in preparation for application to graduate study.

Printable Program Sheet

Bachelor of Arts

42 credits

Core Courses 2 courses - 6 credits
Course Title Credits
COMMRC 0310 Rhetorical Process 3
COMMRC 0320 Mass Communication Process 3
Methods Course 1 course - 3 credits
COMMRC 1030 Communication Research Methods 3
Area Courses 6 courses - 18 credits  
Students choose 4 courses (12 credits) from either Rhetorical Studies or Media Studies as their main area of emphasis and two courses (6 credits) from the other area of emphasis. A partial list of available classes is provided below.  
Rhetorical Studies  
Course Title Credits
COMMRC 0005 Interviewing and Information Gathering 3
COMMRC 0500 Argument 3
COMMRC 1111 Theories of Persuasion 3
COMMRC 1127 Image Restoration in the Media 3
COMMRC 1129 Environmental Rhetoric 3
COMMRC 1146 Intercultural Communication 3
COMMRC 1155 History of Rhetoric in American Advertising 3
COMMRC 1520 Advanced Public Speaking 3
Media Studies  
COMMRC  0330 Cultural Studies in Communication 3
COMMRC 0570 Independent Film 3
COMMRC 1035 Visual Rhetoric 3
COMMRC 1105 TV and Society 3
COMMRC 1152 Digital Professional Communication 3
COMMRC 1220 Public Relations: Strategy & Practice 3
COMMRC 1310 Advertising: Strategy & Practice 3
COMMRC 1410 Film and Propaganda 3

Related Area 4 courses - 12 credits

All Communication majors must select four courses from another discipline within the humanities area or from a discipline outside the humanities as approved by a faculty advisor.

Additional Requirements 1 course - 3 credits

  • COMMRC 1950 Communication Capstone