Arts Entrepreneurship

Pitt-Greensburg Arts Entrepreneurship Logo

Combining critical business skills with your passion for the arts.

The Arts Entrepreneurship Certificate Program has been designed to provide students with the knowledge, skills, and tools needed to create their own personal brand, to market themselves as artists, and to find gainful employment while they are working toward their eventual full-time career in the arts.

The courses can be taken at no extra cost, in as little as four semesters, while you complete your undergrad degree. Some of the courses also fulfill general education requirements.

Students in the Certificate Program will take the following 3-credit courses:

MGMT 0022
or MGMT 0026

Financial Accounting
Personal Financial Planning
Budget and finance
MGMT 1857 Project Management Business planning
COMMRC 1310 Advertising Strategy and Practice Marketing
ENGCMP 0031 Business Writing Grant writing
HUM new course Arts Entrepreneurship Fundraising and personal branding

or THEA 0103

Communication Internship or Theatre Practicum Practicum
  • The first four courses provide the basic business and promotional skills needed by an arts entrepreneur.
  • The Arts Entrepreneurship course will focus on personal branding as a means for AE students to bring their skills to bear on their planning for their own careers. In addition, this course will provide necessary background on fundraising in the arts.
  • Finally, students will earn three credits in a practicum experience chosen in consultation with the advisor. Examples of possible internships include positions with local arts organization (e.g., the Westmoreland Museum of Art), summer theatres, and other non-arts positions. (e.g., summer internship in corporate communication at PPG). Internships may be obtained through contacting the campus Career Services office or through Futurelinks on

For more information, contact Dr. Stephen A. Schrum, Associate Professor of Theatre Arts and ARTS-E Program Co-ordinator, 724-836-7483.